BMW must take much of the responsibility for the classist way in which the brand is perceived. When you define your car as ‘the ultimate driving machine’, you seductively invite your customers to think of themselves as the ultimate human being. And that’s where the problem starts.
It is the editor of a newspaper who is ultimately responsible for what is published, particularly on the editorial pages. So that’s where the buck stops. But since making a buck seems to be the main business of newspapers these days, editors often sell out to sell papers.
There’s no question that Senator Lightbourne deserves to be kicked out of the cabinet. Metaphorically speaking, of course. The kick is a familiar image of dismissal. We use it all the time. So much so that it has become a cliché. Las May’s cartoon puts the punch back into the metaphor through the power of visual narrative.